1 Product = 1 Tree — The ülfi Promise 🌳🔥
1. Why Plant?
Manufacturing fire pits, offset smokers, exceptional barbecues of all kinds, and high-end ovens requires steel, and thus energy. We do not apologize for working with metal: we embrace it and we compensate. Planting a tree for every product sold means:
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Restoring captured carbon: a fire that warms today funds a forest that will breathe tomorrow.
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Anchoring ülfi locally: plantings take place in France and Europe, where our customers live.
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Materializing durability: our barbecues are made to last for decades and be passed down (and truly without abuse); our trees for centuries.
2. How does it work?
| Step | Detail |
|---|---|
| 1. Confirmed Sale | Each Ülfi serial number automatically triggers a "Tree" credit in our ERP system. |
| 2. Certified Partner | We work with Reforest’Action (FSC / PEFC): traceability and independent audits. |
| 3. Local Planting | Reforestation of hedgerows, fire-regenerated forests, biodiversity corridors. |
| 4. Unique Certificate | The customer receives an email link to the plot, its geolocation, and the type of tree planted. |
| 5. 5-Year Follow-up | Annual check of plant recovery; systematic replacement if mortality > 20%. |
3. Quantified Impact (monthly update)
| Year | Products delivered | Trees planted | Potential carbon captured* |
|---|---|---|---|
| 2024 (pilot) | 1,200 | 1,200 | ≈ 240 t CO₂ |
| 2025 (target) | 3,000 | 3,000 | ≈ 600 t CO₂ |
| 2026 (target) | 5,000 | 5,000 | ≈ 1,000 t CO₂ |
*Estimated over 30 years of growth.
4. Total Transparency
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Public dashboard: number of trees, species, GPS coordinates, before/after photos.
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Annual audit published on our blog and LinkedIn.
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No greenwashing: we continue to optimize our processes (EU steel, grouped transport, solvent-free paints).
5. What you get in addition to your ülfi
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Personalized PDF certificate.
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"I Planted with ülfi" Badge
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VIP discount on consumable refills (charcoal, wear parts) for every social post mentioning the planted tree.
6. Join the ülfi Forest 🐺🌳
Every product you install in your garden helps a oak, chestnut, or beech tree grow somewhere in France.
Born to Burn, Built to Last… and Built to Replant.
Order, plant, share: the embers that bring us together today will be the shade that protects tomorrow.
