ülfi — Forging the future of fire, uncompromisingly 🔥🐺
1. From a saturated market to a clear ambition
After fifteen years dominating the outdoor heating and multi-brand barbecue retail sector in France, we made a decision: to stop depending on third-party brands and create our own. While many considered this a gamble too bold, we saw an opportunity: to reinvent high-end embers, produced locally and sold directly to enthusiasts and professionals alike.
2. Taking action
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French workshop equipped from day one with laser cutting, bending, rolling machines, and MIG/MAG welding stations.
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Immediate recruitment of experienced welders, boilermakers, and designers.
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Establishment of a production line
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Result: functional prototypes in three months and pre-series delivered quickly after project launch.
3. Why “ülfi”?
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Origin: Ulfr (Old Norse) = the wolf, symbol of strength, courage, resilience, and community spirit.
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Visual identity: Nordic runes + Latin typography, lowercase u to recall humility in the face of fire.
4. Our vision: assumed resilience & conviviality
ülfi aims for total durability: thick French steel, vermiculite insulation, replaceable wear parts, in-house after-sales service.
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Complete range: fire pits, offset smokers, steel kamados, ovens, Santa Maria, yakitori, garden fireplaces, nomadic solutions.
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Ülfi × Klimo catering service: wood-fired culinary animation, Neapolitan pizzas and XXL asados.
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Concrete commitment: 1 product = 1 tree planted; French supply chains.
5. A call to those who dare
We didn't wait for market approval to move forward: we acted. Today, we invite chefs, passionate individuals, and demanding distributors to join our pack — around appliances that compromise nothing on performance or style.
Born to Burn, Built to Last. Forged to last, ready to gather.
