{"product_id":"franklin-bbq-brisket-rub","title":"Franklin BBQ Brisket Rub","description":"\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-250\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"2cd2e101-5478-48b6-81bb-eae3380235e6\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"o4-mini-high\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-252\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"366e3b24-fbf7-492f-a3f5-cbda588bae4a\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"o4-mini-high\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003carticle class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-254\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"relative flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7f413629-4a2e-4bdf-bddf-fa6fb2411d56\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"o4-mini-high\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light\"\u003e\n\u003ch3 data-start=\"0\" data-end=\"73\" class=\"\"\u003eRub \u003cstrong data-start=\"8\" data-end=\"49\"\u003eFranklin Barbecue – Brisket Spice Rub\u003c\/strong\u003e — 170 g (6 oz) 🇺🇸🔥\u003c\/h3\u003e\n\u003chr data-start=\"75\" data-end=\"78\" class=\"\"\u003e\n\u003ch4 data-start=\"80\" data-end=\"109\" class=\"\"\u003eDNA \u0026amp; flavor profile\u003c\/h4\u003e\n\u003cul data-start=\"110\" data-end=\"426\"\u003e\n\u003cli data-start=\"110\" data-end=\"197\" class=\"\"\u003e\n\u003cp data-start=\"112\" data-end=\"197\" class=\"\"\u003e\u003cstrong data-start=\"112\" data-end=\"149\"\u003eKosher salt \u0026amp; cracked black pepper\u003c\/strong\u003e: deep bark crust Central-Texas style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"198\" data-end=\"271\" class=\"\"\u003e\n\u003cp data-start=\"200\" data-end=\"271\" class=\"\"\u003e\u003cstrong data-start=\"200\" data-end=\"228\"\u003eDehydrated garlic \u0026amp; onion\u003c\/strong\u003e: natural umami, light roasted notes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"272\" data-end=\"346\" class=\"\"\u003e\n\u003cp data-start=\"274\" data-end=\"346\" class=\"\"\u003e\u003cstrong data-start=\"274\" data-end=\"308\"\u003eSmoked paprika \u0026amp; chili powder\u003c\/strong\u003e: mahogany tint and subtle heat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"347\" data-end=\"426\" class=\"\"\u003e\n\u003cp data-start=\"349\" data-end=\"426\" class=\"\"\u003e\u003cstrong data-start=\"349\" data-end=\"371\"\u003eSubtle brown sugar\u003c\/strong\u003e: promotes caramelization without overpowering the meat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"428\" data-end=\"431\" class=\"\"\u003e\n\u003ch4 data-start=\"433\" data-end=\"454\" class=\"\"\u003eIdeal for… 🔥\u003c\/h4\u003e\n\u003cdiv class=\"_tableContainer_16hzy_1\"\u003e\n\u003cdiv class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\"\u003e\n\u003ctable data-start=\"455\" data-end=\"1027\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead data-start=\"455\" data-end=\"525\"\u003e\n\u003ctr data-start=\"455\" data-end=\"525\"\u003e\n\u003cth data-start=\"455\" data-end=\"480\" data-col-size=\"sm\"\u003ePreparation\u003c\/th\u003e\n\u003cth data-start=\"480\" data-end=\"525\" data-col-size=\"md\"\u003eFranklin Tip\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-start=\"597\" data-end=\"1027\"\u003e\n\u003ctr data-start=\"597\" data-end=\"724\"\u003e\n\u003ctd data-start=\"597\" data-end=\"622\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"599\" data-end=\"621\"\u003eBrisket (brisket)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"622\" data-end=\"724\"\u003eRub 1 tbsp (≈15 g) per 450 g, let rest 30–45 min, smoke at 110 °C until 95 °C internal.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"725\" data-end=\"822\"\u003e\n\u003ctd data-start=\"725\" data-end=\"750\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"727\" data-end=\"743\"\u003ePoint \/ Flat\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"750\" data-end=\"822\"\u003eGenerous application, low \u0026amp; slow cooking; uniformly dark bark.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"823\" data-end=\"926\"\u003e\n\u003ctd data-start=\"823\" data-end=\"848\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"825\" data-end=\"839\"\u003eBurnt ends\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"848\" data-end=\"926\"\u003eSprinkle again after cutting into cubes, caramelize 10 min at the end.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"927\" data-end=\"1027\"\u003e\n\u003ctd data-start=\"927\" data-end=\"952\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"929\" data-end=\"948\"\u003eSteaks \u0026amp; roasts\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-start=\"952\" data-end=\"1027\" data-col-size=\"md\"\u003e1 tsp per steak, rest 20 min, sear over direct heat then finish indirect.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003chr data-start=\"1029\" data-end=\"1032\" class=\"\"\u003e\n\u003ch4 data-start=\"1034\" data-end=\"1057\" class=\"\"\u003eKey ingredients\u003c\/h4\u003e\n\u003cp data-start=\"1058\" data-end=\"1225\" class=\"\"\u003eSea salt, cracked black pepper, brown sugar, smoked paprika, chili powder, dehydrated garlic, dehydrated onion, cumin, oregano, anti-caking agent (silicon dioxide).\u003c\/p\u003e\n\u003chr data-start=\"1227\" data-end=\"1230\" class=\"\"\u003e\n\u003ch4 data-start=\"1232\" data-end=\"1258\" class=\"\"\u003eWhat you receive\u003c\/h4\u003e\n\u003cul data-start=\"1259\" data-end=\"1425\"\u003e\n\u003cli data-start=\"1259\" data-end=\"1328\" class=\"\"\u003e\n\u003cp data-start=\"1261\" data-end=\"1328\" class=\"\"\u003e1 shaker \u003cstrong data-start=\"1270\" data-end=\"1291\"\u003eBrisket Spice Rub\u003c\/strong\u003e 170 g (6 oz) by Franklin Barbecue\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1329\" data-end=\"1374\" class=\"\"\u003e\n\u003cp data-start=\"1331\" data-end=\"1374\" class=\"\"\u003eCollector’s label signed by Aaron Franklin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1375\" data-end=\"1425\" class=\"\"\u003e\n\u003cp data-start=\"1377\" data-end=\"1425\" class=\"\"\u003eQR code to his “dry-rub brisket” technique\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1427\" data-end=\"1430\" class=\"\"\u003e\n\u003ch4 data-start=\"1432\" data-end=\"1478\" class=\"\"\u003eWhy choose Franklin Brisket Rub?\u003c\/h4\u003e\n\u003cul data-start=\"1479\" data-end=\"1870\"\u003e\n\u003cli data-start=\"1479\" data-end=\"1587\" class=\"\"\u003e\n\u003cp data-start=\"1481\" data-end=\"1587\" class=\"\"\u003e\u003cstrong data-start=\"1481\" data-end=\"1510\"\u003eRecipe of the brisket king\u003c\/strong\u003e: Aaron Franklin uses it daily to build his legend in Austin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1588\" data-end=\"1691\" class=\"\"\u003e\n\u003cp data-start=\"1590\" data-end=\"1691\" class=\"\"\u003e\u003cstrong data-start=\"1590\" data-end=\"1626\"\u003eAuthentic Central-Texas profile\u003c\/strong\u003e: heavy salt-pepper, intense bark, and controlled caramelization.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1692\" data-end=\"1795\" class=\"\"\u003e\n\u003cp data-start=\"1694\" data-end=\"1795\" class=\"\"\u003e\u003cstrong data-start=\"1694\" data-end=\"1713\"\u003eVersatile beef\u003c\/strong\u003e: from flat to point, from burnt end to steak — one rub for all cuts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1796\" data-end=\"1870\" class=\"\"\u003e\n\u003cp data-start=\"1798\" data-end=\"1870\" class=\"\"\u003e\u003cstrong data-start=\"1798\" data-end=\"1813\"\u003eGluten-free\u003c\/strong\u003e: formulation accessible to all fire enthusiasts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1872\" data-end=\"1990\" class=\"\"\u003e\u003cstrong data-start=\"1872\" data-end=\"1905\"\u003eBorn to Burn, Built for Bark.\u003c\/strong\u003e\u003cbr data-start=\"1905\" data-end=\"1908\"\u003eSprinkle this rub on your Ülfi cookings and taste the soul of Texas-made brisket!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Aaron Franklin","offers":[{"title":"Default Title","offer_id":51223438393690,"sku":"126021","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/9698\/3642\/files\/epice-bbq-aaron-franklin.webp?v=1747389749","url":"https:\/\/ulfi.store\/en-fr\/products\/franklin-bbq-brisket-rub","provider":"ülfi store","version":"1.0","type":"link"}